DataGlue

Your data is in pieces. DataGlue glues it together.

Every system you run holds part of the picture. DataGlue joins them into one view of each customer. See which customers come back, and act on it in the tools you already use.

Book a CallSee the Outcomes

Bring one decision. Get a straight answer on fit.

DEMOGLUE CONSOLEFIG. 01

Demo, sales. Alex Morgan. Systems plug in: ad clicks, website, booking form, booking system, crm, email. DataGlue joins them into one record, tagged: Came from a search ad from Ad click; Read pricing twice from Website; Booked a discovery call from Booking system; Signed on Day 23 from CRM; Opens every client update from Email; Added a second service from CRM. The outcome, typed by you: Clients with two or more signed contracts in the last 12 months. 12 clients. Asked from CLAUDE: Which clients came back for a second service? 12 clients. Each one shows the visit, the call and both contracts. Sent to your crm, ad platforms, email: second service.

DEMO, FICTIONAL PEOPLE. YOUR SYSTEMS, YOUR PRIVACY RULES.

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Sound familiar?

Your CRM knows the deal. It does not know the client.

A Monday you may recognise.

MONDAY 09:00

The ad report counts leads. The CRM counts signed deals. Finance counts renewals. No one can follow a client from the first click to the second contract.

MONDAY 14:00

A client of two years is due to renew. Last week they read your pricing page twice. The CRM shows a healthy account, so nobody calls.

Your team fills the gaps by hand. Your clients feel them.

  1. Numbers that don't agreeAds, the CRM and finance each count their own way.See the fix
  2. Mondays rebuilt by handExports pasted into a sheet, out of date by Friday.See the fix
  3. AI with half the factsIt reads one system at a time, then answers with full confidence.See the fix
  4. Clients who look like strangersOne client split into a visit, a lead and an invoice.See the fix
See every problem we fix and how each one is solved.

WHAT LASTS

Anyone can build a product from a prompt now. Features, pages and whole apps are easy to copy. A great product alone no longer keeps you in business.

About half of public companies disappear within ten years.

Markets, technology and customers now move faster than many companies can adapt.

The companies that last keep their customers. They make every experience feel personal. They reach the right people at the right moment. They give customers a reason to come back.

All three start with one clear view of each customer, across every system you run. Good data design makes that possible. Gluing the pieces into context is the new moat.

Here is what that looks like in sales. A fictional client, followed from the first visit to the second contract.

FOLLOW ONE CLIENT
DEMOfictional

Meet Alex Morgan. From first visit to second contract.

Alex found you through a search ad. They read your pricing twice, booked a discovery call and signed on Day 23. Six months later, they added a second service.

Your website, booking system, CRM and email each saw part of that. Here is the whole relationship, in order.

ALEX MORGANDEMO · Alex Morgan is fictional.
  • CONFIRMEDCame from a search adSource: Ad click
  • CONFIRMEDRead pricing twiceSource: Website
  • CONFIRMEDBooked a discovery callSource: Booking system
  • CONFIRMEDSigned on Day 23Source: CRM
  • CONFIRMEDOpens every client updateSource: Email
  • CONFIRMEDAdded a second serviceSource: CRM

The search ad is read from the landing page address. Both contracts come from your CRM, not from a model.

A fictional example. Your privacy rules decide what connects. Anything missing stays missing.

01PLUG IN

Start with the systems you already run. Each holds part of Alex.

Your website saw the search ad and both visits to pricing. Your booking system holds the discovery call. Your CRM holds the proposal, both contracts and the six-month review. Your email tool saw which updates Alex opened.
SOURCES · fictionalDEMO
YOUR SYSTEMS
  • AD CLICKS240 msSearch ad · landing page
  • WEBSITE560 msPricing · Day 1 and Day 9
  • BOOKING FORM880 msLeft at step 2 · finished Day 10
  • BOOKING SYSTEM1200 msDiscovery call · Day 10
  • CRM1520 msSigned Day 23 · second service, month 6
  • EMAIL1840 msClient updates · opened
ORCHESTRATIONSources together.
Evidence intact.
READY TO JOINAlex MorganOne record. Every source shown.

Example systems, connected in your build. Timings show the order of this demo, not processing speed.

02GLUE

See one client, not four records. Every link shows why it was made.

Alex booked with the same email that sits on their CRM contact. The booking carries the website visits that came before it. Email activity belongs to the same contact. A name that only looks similar stays unlinked.
IDENTITY · fictionalDEMO
  • Visitor 7f3cWebsite
  • Booking contactBooking system
  • Alex MorganCRM
  • Email (masked)Email
Alex Morgan4 RECORDS LINKED
  • Visit to booking · the booking carries the visitor IDCONFIRMED
  • Booking to CRM · the same email addressCONFIRMED
  • CRM to email · the same contactCONFIRMED

Alex confirmed the email by booking. Details typed but never sent stay unconfirmed.

03OUTCOMES

Ask what keeps clients. In plain English.

Ask for clients with two or more signed contracts in the last 12 months. DataGlue shows how it counts that, step by step. Alex qualifies: signed on Day 23, signed again in month six. Open the count to see every client in it.
OUTCOMES · fictionalDEMO
START WITH A SUGGESTED OUTCOME
  • Call booked
  • Contract signed
  • Signed twice
OR DESCRIBE YOUR OWN

Clients with two or more signed contracts in the last 12 months

HOW DATAGLUE COUNTS IT

Contract signed, at least twice in the last 12 months. The same confirmed client. Counted from CRM records, not a score.

  • First contractCRM · Day 23
  • Second contractCRM · month 6
  • Same clientBooking email · confirmed link
THE RESULT

Alex qualifies. Both contracts belong to the same confirmed client.

04TAG

Know every client at a glance. Each tag shows its source.

Came from a search ad. Read pricing twice. Signed in 23 days. Opens every update. Added a second service. Each tag is something Alex did, not a guess about why.
TAGS · fictionalDEMO
JOINED RECORDAlex Morgan6 TAGS · 5 SOURCES
  • Came from a search adCONFIRMEDSource: Ad click
  • Read pricing twiceCONFIRMEDSource: Website
  • Booked a discovery callCONFIRMEDSource: Booking system
  • Signed on Day 23CONFIRMEDSource: CRM
  • Opens every client updateCONFIRMEDSource: Email
  • Added a second serviceCONFIRMEDSource: CRM
CHECK THE EVIDENCE

Facts show their source. Estimates are marked and kept apart.

05SEND

Give your team the whole relationship. In the tools they already use.

Your CRM shows Alex's history before every call. Your email tool knows Alex is a returning client. Your ad platforms can learn which clicks became clients. Your warehouse keeps the complete record.
SEND · fictionalDEMO
CLEAN RECORD

Alex Morgan · search ad, discovery call, two contracts. Example fields for the tools in your build.

ORCHESTRATIONOne record.
Your destinations.
CONNECTED IN YOUR BUILD
  • Your CRMFull history before every callDELIVERED · 1020 ms
  • Your email toolReturning-client statusDELIVERED · 1600 ms
  • Ad platformsWhich clicks became clientsDELIVERED · 2180 ms
  • BI / warehouseVisits, calls and both contractsDELIVERED · 2760 ms

Example deliveries. Routes and fields are agreed in your build. Timings show sequence, not delivery speed.

See Alex’s full journey

DEMO · Alex Morgan is fictional.

  1. Day 1Ad click

    Arrived from a search ad, read from the landing page address.

  2. Day 1 · pricingWebsite

    Read pricing for the first time.

  3. Day 1 · formBooking form

    Saved at step 1. Left at step 2. Details never sent stay unconfirmed.

  4. Day 9Website

    Came back to pricing. The same visitor as Day 1.

  5. Day 10Booking system

    Finished the form and booked a discovery call.

  6. Day 13CRM

    Discovery call held.

  7. Day 21CRM

    Proposal sent.

  8. Day 23CRM

    First contract signed.

  9. Month 3Email

    Opened the quarterly client update.

  10. Month 5Website

    Read about a second service, twice.

  11. Month 6CRM

    Six-month review held. Second contract signed, for a second service.

Check any number before you act on it.

  • Source on every fact. Each step keeps its system and its time.

  • Matched on evidence. Links are confirmed, candidate or conflict. Only exact matches, like the same email, join on their own.

  • Rows behind every count. Open any number to see the people in it.

The review call starts with context.
DEMO · Alex Morgan is fictional.
“Six months in, you've read every update. Let's talk about what's next.”
Want this view of your own customers? Bring one decision. We'll trace its systems with you.Book a Call

WHAT IT CAN DO

What DataGlue can do for you.

Pick your sector. Each question joins systems you already run.

QUESTIONS FOR SALES
156systems and counting.If it can send an event, DataGlue can take it. Webhooks and our API take events from any system. Postgres plugs in directly; other databases and warehouses arrive through a sync you run.All integrations

Example questions. We agree the sources and rules in your build.

Explore all outcomes
WHAT WE GLUE TODAY

Keep your tools. Connect your systems: CRM, cameras, POS, IoT sensors, QR menus, ticketing, loyalty cards and warehouse.

No migration. Our team connects what you already run. AI can reach into each silo; DataGlue joins them into one model, and each fact keeps its source.

  1. Before they get in touch

    Visits, ad clicks and form behaviour, kept by our website script.

  2. While you get to know them

    Bookings, call results, emails and CRM updates.

  3. When they become a customer

    Deals, payments, POS sales, loyalty cards and event tickets, as your systems record them.

  4. Out in the real world

    Cameras, number plate readers, IoT sensors, QR menus, Wi-Fi and GPS trackers.

Browse all 156 systems and the route each one takes.

We agree the connections in your build. Offline activity needs a record from your systems.

Describe the outcome you want. DataGlue works it out and shows the formula in plain English.

It reads the definitions of your data sources. Outcomes feed any LLM, BI tool, report or destination you choose.

OUTCOMES

Start with a question that matters.

Start with one decision. The next, in retention, content or planning, builds on the same model.

Six more build on the same model, from daily operations to AI that sees the whole picture.See the Outcomes
WHO BUILDS IT

Built with you.

A dedicated team does the connecting. Your team does the deciding.

  1. Bring one decision.

    We trace where its data lives and give you a straight answer on fit.

  2. Agree the build.

    We scope the first outcome and price it before work begins. No seat licences.

  3. Put it to work.

    Our team connects your systems, with no migration. You keep the context and the console.

FROM THE FOUNDER
“We don't do sales calls. We do deep architectural reviews.”
Ankit PaliwalFounder, DataGlue

One answer.And the path behind it.

Every Monday, someone on your team rebuilds this story by hand. Your AI reads the same gaps, only faster. Bring the question you keep coming back to.

  • Priced to the outcome. Scoped and agreed before work begins. No seat licences.

  • Yours to keep. Outcomes feed any LLM, BI tool or destination. Sessions, events and identity links export on request.

  • A straight answer on fit. If we're not the right team for it, we'll say so on the call.

BRING ONE DECISIONBook a CallWHAT TEAMS BUILD FIRSTSee the Outcomes

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  • InvestorKit
  • Team Global Express