The facts are scattered.
Customers, products, operations, money, and conversations each live in their own system. Each holds a partial truth.
In a world of noise,
outcomes are everything.
DataGlue glues the datasets scattered across your business into one living model. Your teams, and any AI, work from it toward the outcomes that matter, with the evidence attached.
USED ON REAL OUTCOMES AT TICKETEK, ME&U, INVESTORKIT AND TEAM GLOBAL EXPRESS
WATCH DATAGLUE IN ACTION
Talk to Our TeamA WORLD OF NOISE
Every system records what happened. None of them agree on what it means.
Your CRM, website, ads, inbox and ledger each hold part of the story, in their own words, on their own clock. More tools produced more data, not more understanding, and AI now reads the same gaps at machine speed. Right now, nobody in the business, human or AI, holds the full picture.
The meaning gets lost.
Teams reconstruct the same story in spreadsheets and meetings, and still walk away with different versions of it.
AI inherits the gaps.
A connector can open a system. It cannot judge what belongs together, what matters, or what should happen next.
THE GLUE IN MOTION
Every dataset in. One outcome out.
Your website, store, CRM, inbox and conversations stream into one living model. Every team draws the same answer back out, aimed at the outcome that matters.
GROW REVENUE
SOURCESTHE GLUEOUTCOME
FOLLOW ONE CUSTOMER
Sarah Chen touched four of your systems before she booked. None of them knew about the other three.
SARAH CHEN · SOURCES4 JOINED
ADSClicked a retail adJOINED
WEBReturned to pricing twiceJOINED
EMAILOpened the ROI emailJOINED
CRMNew lead, retailJOINED
ONE PICTURE
SARAH CHEN · SOURCES4 JOINED
ADSClicked a retail adJOINED
WEBReturned to pricing twiceJOINED
EMAILOpened the ROI emailJOINED
CRMNew lead, retailJOINED
ONE PICTURE
01CONNECT
DataGlue glues the datasets together. Her ad click, her visits, her emails and her CRM record join into one picture, with the source kept on every fact.
SARAH CHEN · IDENTITY1 PERSON
ad clickweb visitoremail leadCRM record
MATCHED ON EVIDENCE
02IDENTIFY
It agrees on who is who. Four strangers in four systems become one person, matched on evidence, never guessed. Every team now reads the same Sarah.
SARAH CHEN · MEMORYLIVE
DECISIONSent Sarah the retail case study
EVIDENCEPricing twice · 3 sources · 9 days
RESULTCall booked, context attached
DECISIONRouted to the retail specialist
EVIDENCESame path as recent retail wins
03REMEMBER
It remembers what happened next. Every action is kept with its evidence and its result, so the next decision starts from what the business already learned.
SARAH CHEN · ASKANSWERED
QWhat did Sarah do before she booked?
AOpened the ROI email → compared pricing → read the retail case study → booked a demo.
3 sourcesfull timelineevidence attached
NO SQL · NO WAITING FOR AN ANALYST
04ASK
And it answers in plain words. Ask what Sarah did before she booked, and get the timeline with its sources, in any LLM you use or in our own console.
MEANINGFUL OUTCOMES
Outcomes are the point. The glue is how we get there.
Start with one result that matters. As DataGlue glues more of the business together, the same context serves more teams, decisions, workflows and AI.
01
AI WITH THE MISSING CONTEXT
Stop AI answering from one disconnected version of the customer.
GPT apps and connectors read whatever you point them at. DataGlue turns separate records into one customer story. Identity, order, source, and outcome are kept together, so 'What did Sarah do before she booked?' gets a real answer, with the timeline behind it.
Explore the outcome
02
OPERATIONS WITH FEWER BLIND SPOTS
See where work is slowing down before it becomes expensive.
Our team connects the activity, handoffs, exceptions, and results behind one process that matters. Teams get a shared picture of what is stuck, why it matters, and what needs attention next.
Explore the outcome
03
ONE ANSWER FOR LEADERS
Give leaders one evidence-backed answer.
Our team connects the data behind one leadership question and keeps the evidence in view, so the answer holds up in the room.
Explore the outcome
04
A BUSINESS THAT KEEPS LEARNING
Keep what the business learns when tools, teams, and AI change.
Our team connects the facts, decisions, sources, and results worth keeping. New tools can draw on that business memory instead of forcing the company to rebuild its understanding again.
Explore the outcome
05
IDENTITY THAT SURVIVES SCALE
Keep customer identity intact as the business grows.
DataGlue creates a customer record from the first signal it sees in your connected sources, then keeps trusted details, interactions, and outcomes connected as channels, teams, and systems multiply.
Explore the outcome
06
INVESTMENT TIED TO OUTCOMES
See which customer journeys deserve more investment.
Attribution models are estimates. DataGlue keeps the observed source, campaign, customer activity, and revenue history together so teams can inspect the journey behind each result.
Explore the outcome
The same business, with its context connected
Before
AfterTalk to Our TeamCEO / GM
Five reports, five versions, and a meeting to decide which one is true.
One shared view of what changed, why, and what needs attention.
Operations
Two days a month go to merging exports from four tools into one report.
The data arrives already joined. Teams work the exceptions, not the spreadsheet.
Customer Leader
Teams walk into customer conversations blind. Every handover drops part of the story.
The full journey is there before every call. Context follows the customer.
AI / Transformation
AI can search records but cannot see how the business fits together.
AI starts with connected context, visible evidence, and a defined outcome.
before
after
CEO / GM
One shared view of what changed, why, and what needs attention.
Operations
The data arrives already joined. Teams work the exceptions, not the spreadsheet.
Customer Leader
The full journey is there before every call. Context follows the customer.
AI / Transformation
AI starts with connected context, visible evidence, and a defined outcome.
FROM DATA TO OUTCOME
One model, every outcome.
Start with one result that matters. The same context then serves more teams, more decisions, and any AI, with zero rework.
DataGlue
THE GLUEOne living model of your business: customers, operations, money, conversations, and how they connect. Built with your team, kept as your memory.
Every decision adds to it. Every team works from it. And it survives tool changes.
Explore the GlueGrow revenueImprove service
dataglue context maplive
01
OUTCOME
Grow revenueImprove serviceReduce riskSpeed up work
02
SIGNALS
PeopleActivityOperationsMoney
03
DATAGLUE
ConnectMake senseRememberAsk
04
RESULT
AnswerDecisionNext moveLearning
Reduce riskSpeed up work
DataGlue
THE CONSOLEOne place to ask what matters, see why, and decide what happens next, with the evidence attached.
Every answer starts from what the business already knows, not a blank prompt.
QWhich customers went quiet after the price change?
A214 accounts · evidence + timeline attached · ready to act
Quiet Customers
Flagged 214 gone quiet
Pricing Pulse
61 opened the notice email
Repeat Visits
12 viewed pricing twice
Follow-Up
Drafted the win-back email
Weekly Brief
Ready Monday 9:00
Renewals
4 need a call this month
THE PLATFORM
No migration. No rip and replace.
DataGlue sits on top of the systems you already run, and the context it builds goes to any LLM you choose. Four parts, deployed together with our team.
WORKS ON TOP OF YOUR CRM, WEBSITE, ADS, EMAIL, BILLING AND WAREHOUSE
01THE CONSOLE
The Console
Our console glues your data sources into one living model, and gives every team one place to ask questions, see the evidence, and decide.
CONSOLE
What changed last week?
214 went quiet. Win-back drafted.
02STICK BY DATAGLUE
Stick
A small script for your site or app. It turns what people actually do into clean behavioural data and sends it to your destination. Your server, your rules.
YOUR APPSTICKYOUR SERVER
03ONE CUSTOMER
One customer, one record
When two records are the same person, they become one. Duplicates merge, the full history follows the customer, and every match shows its confidence before anyone acts.
EMAILDEVICE
ONE CUSTOMER · 98% MATCH04REAL JOURNEYS
See what paid off
See which spend sat on the path to valuable customers and revenue. The real journey people took, observed rather than modelled.
SPEND → REVENUE
WHO BUILDS IT
Built with you, not handed to you. A dedicated team scopes the outcome, glues the data and takes the first use case live.
DEPLOYED ON REAL OUTCOMES AT TICKETEK, ME&U, INVESTORKIT AND TEAM GLOBAL EXPRESS
“I don’t do sales calls. I do architecture reviews. If your data is fragmented, I’ll tell you what’s broken and how I’d fix it, whether you work with us or not.”
Ankit Paliwal
Founder, DataGlue
EVIDENCE
Evidence is non-negotiable.
The glue only earns trust if every answer can be checked. Four rules hold on every engagement.
Matched on evidence.
Records join on details the business already trusts, like emails, accounts and customer IDs. Anything unconfirmed is flagged for review.
Sources on every answer.
Every answer shows the facts, systems and timeline behind it, so people can check it before they act.
Observed, not modelled.
We show what happened on the way to an outcome, not a model of what caused it.
Yours to keep.
The context goes to any LLM you choose, or to our own console. No lock-in.
Hand us the noise. Keep the outcomes.
Bring the decision your business cannot answer cleanly today. In one working session, we map the data behind it and show you what it looks like glued together. No pitch deck, no data-engineering homework.