MONDAY, 9:00. THE REVENUE MEETING.DATAGLUEBook a Call

Everyone sees the outcome. Nobody sees the path.

The glue between your data and better decisions.

Start with one decision worth money. A dedicated team glues every channel behind it into one living model: people matched on evidence, the source on every fact.

No pitch deck. No data-engineering homework. A straight answer on fit.

USED ON REAL OUTCOMES AT TICKETEK, ME&U, INVESTORKIT AND TEAM GLOBAL EXPRESS

DEMOGLUE CONSOLE · DEAL SIGNEDFIG. 01

RESULT / DEAL SIGNEDRULEPEOPLEPATHS

DESCRIBE THE RESULT

People who booked a discovery call, then signed within 30 days

DRAFTCALL BOOKEDTHENDEAL SIGNEDWITHIN 30 DAYS12 PEOPLE · SEE THE ROWS

PERSONFIRST TOUCHSTEPSSYSTEMSSIGNED

Sarah ChenSearch ad106Day 23
j***@***.coAI search75Day 18

+ 10 MORE ROWS

SARAH CHEN · PATH · EACH STEP WITH ITS SOURCE

SEARCH AD
WEBSITE
FORM
CALENDLY
ATTIO
CUSTOMER.IO
DEAL SIGNED

01SEARCH AD
02WEBSITE
03FORM
04CALENDLY
05ATTIO
06CUSTOMER.IO
DEAL SIGNED

SOUND FAMILIAR?THE NOISEBook a Call

SOUND FAMILIAR?

Every system records what happened. None of them agree on what it means.

The ad platform counts clicks. The CRM counts deals. Email counts opens. Finance counts cash.

So every Monday someone rebuilds the story by hand. Now your AI reads the same gaps, faster.

01 · CEO / GM
“Five reports, five versions, and a meeting to decide which one is true.”
When the board asks why, the answer is a guess.
02 · REVENUE / GROWTH
“The ad platform says the campaign worked. The CRM says it didn't.”
Budget is due Friday.
03 · SALES
“Hi, thanks for booking. So, what brought you to us?”
She read pricing twice. Nobody told the rep.
04 · AI / TRANSFORMATION
“Our assistant said the Hartley account was fine. It had read the paid invoice.”
The stalled renewal sat in another system.

It isn't your team. Your tools were each built to be right about themselves, not to agree with each other.

ONE DECISION. EVERY CHANNEL. GLUED ON EVIDENCE.

FOLLOW ONE CUSTOMER

Sarah Chen crossed six of your systems between the first click and the payment. Each one kept a piece. None of them kept the path.

01CREATE + CONNECT

DataGlue follows your customer from the first click to the payment. Across the systems they touch.

Ad, website, form, calendar, sales call, CRM, email and payment, glued into one record.

SARAH CHEN · FICTIONAL CUSTOMERDEMO

Search adClick id read from the landing URL
WebsitePricing, read twice
Booking formSaved at step 1
CalendlyDiscovery call booked
Attio CRMCall result, proposal, deal
Customer.ioROI email opened

THE GLUE

Deal signedEvery step with its source

Search adClick id read from the landing URL
WebsitePricing, read twice
Booking formSaved at step 1
CalendlyDiscovery call booked
Attio CRMCall result, proposal, deal
Customer.ioROI email opened

THE GLUE

Deal signedEvery step with its source

Stick read her click id from the landing URL. The booking form saved her details at step 1, before she left.

02RESOLVE

It knows when four records are one person. Matched on evidence, never guessed.

Each link is marked confirmed, candidate or conflict. Nothing merges silently.

IDENTITY · SARAH CHENDEMO

4 RECORDS IN 4 SYSTEMS

Visitor 7f3cWebsite · anonymous
Email (masked)Booking form
Sarah C.Calendly
Sarah ChenAttio

Sarah Chen4 RECORDS · 1 CANDIDATE

Website to booking form · same visitorCONFIRMED
Booking form to Attio · exact email matchCONFIRMED
Calendly to Attio · similar name, different emailCANDIDATE

Back on Safari 8 days later. Same profile. First-party cookie.

03MODEL

It keeps the whole story in one living model. We call it the Glue.

Every step in order, with its system, its time and its source.

THE GLUE · SARAH CHEN · OBSERVED, NOT MODELLEDDEMO

WHENWHERESTEP

Day 1 · 09:12Search adClicked a search ad. Click id read from the landing URL.
Day 1 · 09:14WebsiteRead pricing.
Day 9 · 20:41WebsiteRead pricing again.
Day 9 · 20:46Booking formSaved at step 1. Left at step 2.
Day 10 · 08:03CalendlyBooked a discovery call.
Day 13 · 11:30AttioDiscovery call logged: qualified.
Day 14 · 07:55Customer.ioOpened the ROI email.
Day 21 · 16:20AttioProposal sent.
Day 23 · 10:05AttioDeal signed.
Day 23 · 10:40AttioPayment received.

04ASK

It answers in plain words, with the evidence. In the Glue Console.

Every step of the answer shows what it read.

GLUE CONSOLE · ASK AIDEMO

QUESTION

What did Sarah do before she booked?

Find Sarah's profile (done)
- profiles · 1 match
Read her visits, forms and bookings (done)
- search ad · click id
- website · pricing, read twice
- booking form · step 1 saved
- calendly · 1 booking
Put them in order (done)
- day 1 to day 10
Answer, with what it read (done)
- 4 sources

ANSWER

She clicked a search ad, read pricing twice in nine days and started the booking form, but left at step 2. She booked a discovery call the next morning.

Search ad
Website
Booking form
Calendly

05ACT

And it sends what it knows back out. To your CRM, email platform and warehouse.

Through Customer.io to Meta and Google, too. Every send is logged, with a single-row retry.

DELIVERIESDEMO

FROMDESTINATION · WHAT WENTSTATUS

AttioNew lead, with first, last and converting touchDELIVERED
Customer.io, for Meta and GoogleCall booked, with click id and match keysDELIVERED
Your warehouseEvidence streamFAILED · RETRYDELIVEREDAFTER 1 RETRY

Every send in one log. Retry a single row.

So when Sarah joins the call, nobody asks what brought her. Your rep opens with: “You read our pricing twice before you booked. Let’s start there.”

Sarah is a demo. Every step on her path is one we glue today.

Bring one decision. We'll find where its data lives today.

WHAT WE GLUE TODAY

Your customers don't stay in one channel. Neither does DataGlue.

Natively where we can. Through your warehouse or our API where we can't.

CHANNELS AND SYSTEMS

IN
OUT
IN AND OUT

AdsClick ids from the landing URL.Click ids from Google, Meta, TikTok and Microsoft ads, read from the landing URL.
AI searchChatGPT, Perplexity and more.Visits from ChatGPT, Perplexity, Claude, Gemini and Copilot, as their own channel.
Website and appStick, on your own domain.Stick, served from your own domain. Its first-party cookie outlasts Safari's 7-day cap.
FormsHalf-finished ones included.Forms on your site, half-finished ones included. Our booking form saves the lead at step 1.
CalendarCalendly bookings and no-shows.Calendly bookings, reschedules, cancellations and no-shows.
Sales callsAs your CRM records them.Call results, as your CRM records them.
CRMAttio, in and out.Attio. Pipeline, deals and payments in, through your warehouse. New leads with their source out.
EmailCustomer.io, in and out.Customer.io sends, opens, clicks and bounces in. Events with match keys out.
PaymentsThrough your CRM or warehouse.As your CRM or warehouse records them.
WarehouseYour Postgres, in and out.Your Postgres, in and out.
Ad platformsMeta and Google, through Customer.io.Click ids and match keys for Meta and Google, sent through Customer.io.
Your warehouse or our API for the rest. Support desks, product usage and offline sales join through n8n, webhooks or our REST API, as part of the build.

SIGNALS STICK CREATES

Your site already makes this data. Stick keeps it. Errors, slow pages, frustration and forms left half-finished rise as Findings: ranked reports that need a decision.

Journeys and sessionsEvery page and every return.
ReadingScroll depth and engaged time.
Form hesitationThe field where people stop.
Recoverable leadsTyped, never sent. Kept unconfirmed.
FrustrationRage clicks and dead clicks.
ErrorsJavaScript and network failures.
Page speedCore Web Vitals, by page.
Session replayPersonal details masked.
HeatmapsClicks and scroll depth.
Your rulesConsent, masking and an audit trail.

Integrations we run today. Vendor names belong to their owners and imply no endorsement.

OUTCOMES

Outcomes are the point. The Glue is how we get there.

Start with one decision worth money. The next one, in sales, operations or AI, builds on the same living model.

Six more run on the same model, from operations to AI with the missing context.See the Outcomes

WHAT YOU'VE TRIED

What DataGlue isn't. Each tool you tried starts from its own data. We start from your decision.

Each of these does its own job well. None was built to answer one decision across every channel.

Your data stays yours: sessions, events and identity links can be exported on request.

WE USE AI TOO. IT SHOWS WHAT IT READ.

NOT THISAnother dashboard. It shows one system, on its own clock.
INSTEADOne timeline across your systems, with the source on each step.
NOT THISA CDP you migrate into. Plumbing first, answers later.
INSTEADOnly what one decision needs. Your systems stay where they are.
NOT THISAn attribution model. It guesses the steps it can't see: the call, the deal, the payment.
INSTEADThe path your customer took, observed. Estimates are labelled as estimates.
NOT THISAn agency report. The context leaves when the contract ends.
INSTEADA model your team keeps, in a console that stays.
NOT THISAn AI connector. It reads one system and answers with confidence.
INSTEADAnswers from the glued record of visits, forms, bookings and emails, each showing what it read.

WHO BUILDS IT

Built with you, not handed to you. A dedicated team does the gluing. Your team does the deciding.

We don't sell seats. We build outcomes. Scoped and priced to the outcome, agreed before work begins.

01
01 · BOOK A CALL
Bring one decision.
Talk it through with the people who would build it. We find where its data lives today.
YOU GETA straight answer on fit.
02
02 · WORKING SESSION
We map every source behind it.
Then we show you what that decision looks like glued together.
YOU GETA clear view of what the build would involve.
03
03 · THE WHITE-GLOVE OUTCOME BUILD
We take it live.
We do the hard part: find the signals, glue them, match records on evidence and take the first result live.
YOU GETYour first result, live, in a Glue Console your team keeps.

By the end of the call, you'll know whether this solves your problem.

FROM THE FOUNDER

“I don't do sales calls. I do architecture reviews. If your data is fragmented, I'll tell you what's broken and how I'd fix it, whether you work with us or not.”

Ankit PaliwalFounder, DataGlue

If you can't check it, don't act on it. Four rules hold on every build.

01Matched on evidence.
Records join on details you already trust: emails, accounts, customer IDs. Anything unconfirmed stays marked as a candidate.
02The source on every fact.
Every step keeps its system and its time. Every count opens to its rows, so people check before they act.
03Observed, not modelled.
We show what happened, in order. Estimates are labelled as estimates.
04Yours to keep.
Evidence streams to your warehouse where an Outcome Build sets that up. Sessions, events and identity links can be exported on request.

MONDAY, 9:00. THE SAME MEETING.

This time, one answer.And the path behind it.

Bring the decision your business can't answer cleanly today. In one working session, we map the data behind it and show you what it looks like glued together.

Right for you if your customers cross four or more systems before they pay. Not for you if all your data lives in one tool.

The call scopes fit. The build is a separate engagement, priced before work begins.

What you'll walk away with

Where your data breaks.Which systems hold which part of the story, and where they disagree.
The first decision worth building.The one that would change most if your data agreed.
A straight answer on fit.Whether we're the right team, and what a build would involve. If we're not, we'll say so.

BRING ONE DECISIONBook a Call WHAT TEAMS BUILD FIRSTSee the Outcomes

You don't need the answer, only the question.