DataGlue

Your CRM knows who signed. Your ads know who clicked. Neither knows who stays.

DataGlue joins every system you run into one view of each client, so you can see what brings in clients who stay, and do more of it.

Book a CallSee the Outcomes

You don't need a data warehouse project first. We start with one question and the systems you already run.

DEMOGLUE CONSOLEFIG. 01
SALESE-COMMERCERETAILHOSPITALITYLOGISTICSDEFENCE

Demo, sales. Alex Morgan. Systems plug in: ad clicks, website, booking form, booking system, crm, email. DataGlue joins them into one record, tagged: Came from a search ad from Ad click; Read pricing twice from Website; Booked a discovery call from Booking system; Signed on Day 23 from CRM; Opens every client update from Email; Added a second service from CRM. The outcome, typed by you: Clients with two or more signed contracts in the last 12 months. 12 clients. Asked from CLAUDE: Which clients came back for a second service? 12 clients. Each one shows the visit, the call and both contracts. Sent to your crm, ad platforms, email: second service.

DEMO, FICTIONAL PEOPLE. YOUR SYSTEMS, YOUR PRIVACY RULES.

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OUTLAST THE AI ERA

It's been said that about half of all public companies disappear within ten years.

Markets shift, technology moves on, and many companies can't keep up.

Today, anyone can copy what you sell with a single AI prompt.

The businesses that last know each client's full story before the first call.

AI can copy your product. It can't copy how well you know your customers, how easily they find you, or how much they love what you do. Those three are the new moat. Each one depends on the right data, glued together.

Sound familiar?

Your CRM knows the deal. It does not know the client.

A Monday you may recognise.

MONDAY 09:00

The ad report counts leads. The CRM counts signed deals. Finance counts renewals. No one can follow a client from the first click to the second contract.

MONDAY 14:00

A client of two years is due to renew. Last week they read your pricing page twice. The CRM shows a healthy account, so nobody calls.

Your team fills the gaps with a spreadsheet and a good guess. Your clients feel them.

  1. Numbers that don't agreeAds, the CRM and finance each count their own way.See the fix
  2. Mondays rebuilt by handExports pasted into a sheet, out of date by Friday.See the fix
  3. AI with half the factsIt reads one system at a time, then answers with full confidence.See the fix
  4. Clients who look like strangersOne client split into a visit, a lead and an invoice.See the fix
See every problem we fix and how each one is solved.

Here is what that looks like in sales. A fictional client, followed from the first visit to the second contract.

FOLLOW ONE CLIENT
DEMOfictional

Meet Alex Morgan. From first visit to second contract.

Alex found you through a search ad. They read your pricing twice, booked a discovery call and signed on Day 23. Six months later, they added a second service.

Your website, booking system, CRM and email each saw part of that. Here is the whole relationship, in order.

ALEX MORGANDEMO · Alex Morgan is fictional.
  • CONFIRMEDCame from a search adSource: Ad click
  • CONFIRMEDRead pricing twiceSource: Website
  • CONFIRMEDBooked a discovery callSource: Booking system
  • CONFIRMEDSigned on Day 23Source: CRM
  • CONFIRMEDOpens every client updateSource: Email
  • CONFIRMEDAdded a second serviceSource: CRM

The search ad is read from the landing page address. Both contracts come from your CRM, not from an estimate.

A fictional example. Your privacy rules decide what connects. Anything missing stays missing.

01PLUG IN

Start with the systems you already run. Each holds part of Alex.

Your website saw the search ad and both visits to pricing. Your booking system holds the discovery call. Your CRM holds the proposal, both contracts and the six-month review. Your email tool saw which updates Alex opened.
SOURCES · fictionalDEMO
YOUR SYSTEMS
  • AD CLICKS240 msSearch ad · landing page
  • WEBSITE560 msPricing · Day 1 and Day 9
  • BOOKING FORM880 msLeft at step 2 · finished Day 10
  • BOOKING SYSTEM1200 msDiscovery call · Day 10
  • CRM1520 msSigned Day 23 · second service, month 6
  • EMAIL1840 msClient updates · opened
THE GLUEEvery system joined.
Every source kept.
JOINED RECORDAlex MorganOne record. Every source shown.

Example systems, connected with you. Times show the order of this demo, not processing speed.

02GLUE

See one client, not four records. Every link shows why it was made.

Alex booked with the same email that sits on their CRM contact. The booking carries the website visits that came before it. Email activity belongs to the same contact. A name that only looks similar stays unlinked.
IDENTITY · fictionalDEMO
  • Visitor 7f3cWebsite
  • Booking contactBooking system
  • Alex MorganCRM
  • Email (masked)Email
Alex Morgan4 RECORDS LINKED
  • Visit to booking · the booking carries the visitor IDCONFIRMED
  • Booking to CRM · the same email addressCONFIRMED
  • CRM to email · the same contactCONFIRMED

Alex confirmed the email by booking. Details typed but never sent stay unconfirmed.

03OUTCOMES

Ask what keeps clients. In plain English.

Ask for clients with two or more signed contracts in the last 12 months. DataGlue shows how it counts that, step by step. Alex qualifies: signed on Day 23, signed again in month six. Open the count to see every client in it.
OUTCOMES · fictionalDEMO
START WITH A SUGGESTED OUTCOME
  • Call booked
  • Contract signed
  • Signed twice
OR DESCRIBE YOUR OWN

Clients with two or more signed contracts in the last 12 months

HOW DATAGLUE COUNTS IT

Contract signed, at least twice in the last 12 months. The same confirmed client. Counted from CRM records, not a score.

  • First contractCRM · Day 23
  • Second contractCRM · month 6
  • Same clientBooking email · confirmed link
THE RESULT

Alex qualifies. Both contracts belong to the same confirmed client.

04TAG

Know every client at a glance. Each tag shows its source.

Came from a search ad. Read pricing twice. Signed in 23 days. Opens every update. Added a second service. Each tag is something Alex did, not a guess about why.
TAGS · fictionalDEMO
JOINED RECORDAlex Morgan6 TAGS · 5 SOURCES
  • Came from a search adCONFIRMEDSource: Ad click
  • Read pricing twiceCONFIRMEDSource: Website
  • Booked a discovery callCONFIRMEDSource: Booking system
  • Signed on Day 23CONFIRMEDSource: CRM
  • Opens every client updateCONFIRMEDSource: Email
  • Added a second serviceCONFIRMEDSource: CRM
CHECK THE SOURCE

Facts show their source. Estimates are marked and kept apart.

05SEND

Give your team the whole relationship. In the tools they already use.

Your CRM shows Alex's history before every call. Your email tool knows Alex is a returning client. Your ad platforms can learn which clicks became clients. Your data warehouse keeps the complete record.
SEND · fictionalDEMO
CLEAN RECORD

Alex Morgan · search ad, discovery call, two contracts. Example fields for the tools you connect.

THE GLUEOne record.
Sent to your tools.
YOUR TOOLS
  • Your CRMFull history before every callDELIVERED · 1020 ms
  • Your email toolReturning-client statusDELIVERED · 1600 ms
  • Ad platformsWhich clicks became clientsDELIVERED · 2180 ms
  • Reports / warehouseVisits, calls and both contractsDELIVERED · 2760 ms

Example sends. We agree with you what goes where. Times show the order, not delivery speed.

See Alex’s full journey

DEMO · Alex Morgan is fictional.

  1. Day 1Ad click

    Arrived from a search ad, read from the landing page address.

  2. Day 1 · pricingWebsite

    Read pricing for the first time.

  3. Day 1 · formBooking form

    Saved at step 1. Left at step 2. Details never sent stay unconfirmed.

  4. Day 9Website

    Came back to pricing. The same visitor as Day 1.

  5. Day 10Booking system

    Finished the form and booked a discovery call.

  6. Day 13CRM

    Discovery call held.

  7. Day 21CRM

    Proposal sent.

  8. Day 23CRM

    First contract signed.

  9. Month 3Email

    Opened the quarterly client update.

  10. Month 5Website

    Read about a second service, twice.

  11. Month 6CRM

    Six-month review held. Second contract signed, for a second service.

Check any number before you act on it.

  • Source on every fact. Each step keeps its system and its time.

  • Every match explained. Each link is marked confirmed, possible or in conflict. Only exact matches, such as the same email, join on their own.

  • Rows behind every count. Open any number to see the people in it.

The review call starts with the full story.
DEMO · Alex Morgan is fictional.
“Six months in, you've read every update. Let's talk about what's next.”
Want this view of your own customers? Bring one decision. We'll trace the systems behind it with you.Book a Call

EVERY WEEK

Your Monday in DataGlue. Same systems, one view to start from.

  1. 09:00TODAY

    Start on Today.

    Last week's people, visits and conversions, already counted. Open findings that need a decision come first.

  2. 09:10ASK

    Ask in plain English.

    “Which clients came back for a second service?” With Workspace AI on, the answer shows what it read.

  3. 09:20COUNT

    Check the outcome.

    Clients with two or more signed contracts in the last 12 months: 12 clients. Open the count to see every record behind it.

  4. 09:30SEND

    Send it where your team works.

    The list goes to your CRM, your ad platforms and your email tool. Every send is logged.

DEMO · An example week in the Glue Console. Questions and counts are fictional.

WHAT IT CAN DO

What DataGlue can do for you.

Pick your sector. Each question joins systems you already run.

QUESTIONS FOR SALES
156systems and counting.If your system can send activity, DataGlue can take it. Webhooks and our API bring it in, and we agree which records and fields to use. Postgres plugs straight in. Other databases and warehouses arrive through a scheduled copy you run.All integrations

Example questions. We agree the sources and rules with you.

Explore all outcomes
WHAT WE GLUE TODAY

Keep your tools. Connect your systems: CRM, cameras, POS, IoT sensors, QR menus, ticketing, loyalty cards and warehouse.

No migration. Our team connects what you already run. Each of your systems holds part of the picture. DataGlue joins them, and every recorded activity shows where it came from.

  1. Before they get in touch

    Visits, ad clicks and form behaviour, kept by our website script.

  2. While you get to know them

    Bookings, call results, emails and CRM updates.

  3. When they become a customer

    Deals, payments, POS sales, loyalty cards and event tickets, as your systems record them.

  4. Out in the real world

    Cameras, number plate readers, IoT sensors, QR menus, Wi-Fi and GPS trackers.

Browse all 156 systems and how each one connects.

We agree the connections with you. Offline activity counts once one of your systems records it.

With Workspace AI on, describe the outcome you want. DataGlue drafts the rule and shows how it counts, in plain English.

It reads what each field in your data means. Use the results in any AI tool, report or system you choose.

OUTCOMES

Start with a question that matters.

Start with one decision. The next, in retention, content or planning, builds on the same joined-up data.

Six more build on the same data, from daily operations to AI that sees the whole picture.See the Outcomes

TWO WAYS TO START

Two ways to work with DataGlue. Use the Console on your own, or have our team build it with you.

DataGlue is a product and a service. The Glue Console is the product. Our team is the service that connects your systems to it.

PLUG AND PLAY

The Glue Console, on your own.

Plug in your systems, build the outcomes you care about and send them to your tools.

  • Connect your website, a Postgres database and apps that can send activity records.
  • Build an outcome step by step. With Workspace AI on, describe it in plain English.
  • Send outcomes to your other tools through a secure link (a signed webhook).
Request Console access

Access is by invitation.

FULL IMPLEMENTATIONRECOMMENDED

The Glue Console, built with our team.

Our team connects every system behind your first question and builds the first outcomes with you. Then we hand over a Glue Console your team keeps.

  • In one working session, we map every system behind the question.
  • We connect them, and join records only where they clearly match.
  • Your first result goes live in your Glue Console.
Book a Call

We agree the scope and the price before any work begins.

WHO BUILDS IT

Built with you.

A dedicated team does the connecting. Your team does the deciding.

  1. Bring one decision.

    We trace where its data lives and give you a straight answer on fit.

  2. Agree the build.

    We agree the first outcome and its price before work begins. No per-seat fees.

  3. Put it to work.

    Our team connects your systems, with no migration. You keep the joined-up data and the Console.

FROM THE FOUNDER
“We don't do sales calls. We take a deep look at how your systems fit together.”
Ankit PaliwalFounder, DataGlue

One answer.And the path behind it.

Every Monday, someone on your team rebuilds this story by hand. Your AI tools inherit the same gaps, and repeat them faster. Bring the question you keep coming back to.

  • Priced to the outcome. Scope and price agreed before work begins. No per-seat fees.

  • Yours to keep. Use the results in any AI tool, report or system. Your visits, activity and record matches export on request.

  • A straight answer on fit. If we're not the right team for it, we'll say so on the call.

BRING ONE DECISIONBook a CallWHAT TEAMS BUILD FIRSTSee the Outcomes

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  • me&u
  • InvestorKit
  • Team Global Express