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Attribution

DataGlue provides comprehensive multi-touch attribution tracking that captures both first-touch and last-touch interactions.

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Attribution Model

Unlike traditional analytics that only track last-touch attribution, DataGlue preserves the complete customer journey:

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First-Touch Attribution

Records the initial source that brought the visitor to your site:
  • glue_initial_utm_source
  • glue_initial_utm_campaign
  • glue_initial_utm_medium

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Last-Touch Attribution

Tracks the most recent source before conversion:
  • glue_last_utm_source
  • glue_last_utm_campaign
  • glue_last_utm_medium

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Customer Journey Example

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Platform-Specific Attribution

DataGlue automatically captures platform-specific identifiers:
  • gclid: Google click identifier
  • Automatic capture from URL parameters
  • Stored as glue_initial_gclid and glue_last_gclid

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Facebook Ads

  • fbclid: Facebook click identifier
  • _fbp: Facebook browser pixel
  • _fbc: Facebook click ID from cookies

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TikTok Ads

  • ttid: TikTok tracking identifier
  • Session storage synchronization
  • Enhanced attribution data

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Implementation

DataGlue attribution works automatically once installed: 
<!-- No additional code needed -->
<script src="https://api.dataglue.io/glue.min.js"></script>

<!-- Attribution data automatically captured from URLs like: -->
<!-- ?utm_source=linkedin&utm_campaign=product_launch&gclid=abc123 -->

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Accessing Attribution Data

// Get all attribution data
const attribution = window.glue.getAttribution();

// Get specific touchpoints
const firstTouch = window.glue.storage.get('glue_initial_utm_source');
const lastTouch = window.glue.storage.get('glue_last_utm_source');

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Benefits

  1. Complete Journey Mapping: See the full path to conversion
  2. Accurate ROI Calculation: Credit all contributing touchpoints
  3. Campaign Optimization: Understand which combinations drive results
  4. Customer Insights: Identify high-value user paths